STANDAGE to bring 11 Japanese companies to NY NOW Summer 2026

STANDAGE Inc. will showcase products from 11 Japanese companies at NY NOW Summer 2026 in New York from Aug. 2-4, aiming to connect mostly U.S.-new items with international buyers. The lineup spans traditional crafts, stationery, home goods, matcha, beauty and hospitality products.

Why it matters: - STANDAGE is using NY NOW Summer 2026 to introduce Japanese products that are mostly not yet sold in the U.S. market. - The booth is designed to help Japanese companies find U.S. and international buyers without building an overseas sales operation on their own. - The effort could widen access for traditional crafts and niche consumer goods that often struggle with export, trade and local-market setup.

What happened: - STANDAGE Inc. will exhibit at NY NOW Summer 2026 at the Jacob K. Javits Convention Center in New York from Aug. 2-4, 2026. - STANDAGE will present products from 11 Japanese companies at Booth #3805 in Hall 3B. - The company will support product introductions and business discussions aimed at cross-border partnerships. - NY NOW Summer 2026 runs on one contiguous show floor at the Javits Center. - The official event website is More information.

The details: - NY NOW is a wholesale market for brands and buyers in the gift, lifestyle, home, jewelry and accessories sectors. - Show hours are 9:00 a.m. to 6:00 p.m. on Aug. 2-3 and 9:00 a.m. to 5:00 p.m. on Aug. 4. - The venue address is 429 11th Avenue, New York, NY 10001. - STANDAGE is listed as the exhibitor, with the event organized by NY NOW. - Many Japanese companies have strong craftsmanship but limited overseas sales networks, which makes expansion difficult. - STANDAGE says it supports Japanese companies by combining trade operations with hands-on market development. - The company’s U.S. support arm is STANDAGE US Inc. in Beaverton, Oregon. - STANDAGE was founded in March 2017 and works on blockchain-based trade settlement and logistics DX systems. - The company supports export expansion for Japanese small and medium-sized enterprises across food, sake, supplements, medical devices and materials.

The participating companies and products: - Obun Printing Co., Inc. will feature the notebook-style whiteboard nu board, built on its erasable paper technology. - FUJI JYUNYAKU Co., Ltd. will show its 5’Off Gel Remover, an acetone-free gel nail remover with a patent-registered formula. - Bonz Communication will present the Evangelion Series 30th Anniversary Collaboration × Gravity. Mobius. - Green Tea Tsuchiyama Agricultural Cooperative will present premium single-origin Japanese matcha, including Gunroku, Honai and Geppaku. - The cooperative, based in Koka City, Shiga Prefecture, will also show ceremonial, premium and culinary-grade matcha in retail tins and bulk formats. - Green Tea Tsuchiyama Agricultural Cooperative will also offer OEM and private-label options for global partners. - STEP BONE CUT Co., Ltd. will show SBCP Mineral mist +n. - STEP BONE CUT operates hair salons, academies in Japan and overseas, and the SBCP hair and skincare brand. - Ax Inc. will feature a children’s clothing ceremony dress set. - Ax is a creative agency focused on sales promotion, advertising production and web design/system development. - Fujiki crafts Industry Co., Ltd. will feature the Sakura Festival Kimono Bottle Wrap. - Fujiki crafts Industry, based in Yame City, Fukuoka Prefecture, makes and wholesales traditional crafts such as seasonal festival dolls and Bon lanterns. - LABOT Co., Ltd. will show the BAG-STORAGE CHAIR “Robe.” - LABOT specializes in commercial seating for cafés, restaurants, hotels and other hospitality settings. - Wakabayashi Butsugu Co., Ltd. will feature THE URUSHI cutlery set. - Wakabayashi Butsugu was founded in 1830 and makes Buddhist altars and fittings in Kyoto. - Watomi Co., Ltd. will feature PETTA. - Watomi makes and retails traditional footwear and specialty wooden products, with products emphasized as Made in Japan. - Act Co., Ltd. will feature tenugui and the Keniamarilia brand. - Act was established in 1919 and supplies linens for hotels, industrial towels and cloth-based daily goods. - Keniamarilia bags are made from carefully selected vintage Japanese kimono fabrics.

Between the lines: - The booth mixes heritage goods with practical lifestyle and hospitality products, signaling a broader pitch than traditional souvenirs alone. - Matcha, beauty and furniture items suggest STANDAGE is targeting categories with clearer repeat-purchase or commercial demand in the U.S. - The lineup also shows how Japanese exporters are pairing craftsmanship with OEM, private-label and distribution support to reduce market-entry friction.

What's next: - STANDAGE will meet buyers during the three-day NY NOW market and pursue cross-border business discussions. - The exhibiting companies will use the show to test U.S. demand and open potential distribution channels. - If buyer interest converts into orders, the event could become a stepping stone for broader U.S. market entry for the featured brands.

The bottom line: - STANDAGE is turning NY NOW Summer 2026 into a launchpad for Japanese brands that want U.S. exposure without starting from zero.